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About Us

Africa, Madagascar & Latin America specialists
Since 1997 we have been providing the very best in tailor-made holidays to Africa and Madagascar. Rainbow Tours' expertise has been recognised with four best tour operator awards in the Guardian / Observer Travel Awards over the last ten years. In 2012 we were voted Best Tour Operator by the readers of Food and Travel Magazine and in 2013 we were runners up. Our São Tomé & Príncipe holiday was chosen by Wanderlust Magazine as one of their top 50 trips for 2014. We aim at all times to deliver the high quality expert service that has  always been our hallmark.

We are also delighted to be able to offer customers the same high standard of travel in Latin America. Our team of specialists (formally South American Experience) are widely travelled throughout the region and have firsthand knowledge of both the iconic highlights and the lesser-visited corners. Wanderlust Magazine chose our Ecuador Explorer holiday as one of their top 50 recommended trips for 2012.

Financial security
Every holiday that includes flights is financially protected through our ATOL bonding, giving our customers complete confidence and security. Our ATOL number is 2786. 

See our Booking Conditions and Know Before You Book sections for detailed information.

Responsible Travel
Respecting and supporting the cultures and habitats we visit has always been core to our values and you can read more about how these principles translate into practice, and ultimately give our customers a better holiday experience, in our responsible travel section.

More about our service  

Self-drive and private transfers
Self-drive holidays are most popular for South Africa, Reunion and Namibia. If you don't want to drive on holiday, you may travel by air charter, train, car or people carrier with driver/guide. There are some opportunities to self-drive in Central and South America but people usually travel by private transfer, train, coach or scheduled domestic flight. In Ethiopia, Madagascar and many Latin America countries, travel between destinations is frequently by air given the distances between attractions. In both continents there are a wide range of quality small group escorted tours.

Small group tours
Our small group tours are mainly by four-wheel drive, people carrier or minibus, and in Latin America they can be by coach. You can choose a complete two-week tour, or modules lasting from one to seven-days. Among the most popular are Garden Route tours, Kruger Park tours, the northern Tanzania circuit, camping, walking and mekoro safaris in Botswana and wildlife tours in Madagascar. We also run small group tours for special interests - or your own group. Ask about our birding, photographic and cultural tours. See a selection of our group tours.

We will help you plan the honeymoon of your dreams for a realistic price. Safari and beach honeymoon combinations  (typically South Africa, Botswana, Kenya or Tanzania + Seychelles, Mauritius, Mozambique or Zanzibar) are a popular choice. Madagascar is ideal for couples seeking adventure, but who still want time on a breathtaking beach. Latin America offers romantic options too - both the Caribbean and Pacific beaches in Central America are superb, and the region has unparalleled pristine landscapes and ancient cultural sites. Costa Rica, Mexico, Brazil, Peru and Colombia have all the ingredients for a very special honeymoon.

Family Holidays
Consult us about an affordable family holidays in Africa for all ages - or a 'bush and beach' combination. Your teenagers will be glad you made them go! Latin America can also offer exciting holidays for families. Costa Rica and Mexico are good choices for younger children, whilst Peru and Brazil top the list for teenagers.

International flights or land arrangements
If you have flights already, let us help you with your land arrangements. If you need flights, we can quote with these, too. Our flight prices are very competitive, when part of a 'package'.

Quality Travel
Our business is based on sound knowledge of the countries in which we operate honesty and a genuine commitment to finding the right trip for each person. You can judge our results from the feedback pages you will find in the information section of each country.

Calling from one of the countries below?
If so use the toll-free number listed.
USA611 3001 4894
Australia184 4332 5169
New Zealand184 4332 5137